On August 20, 2025, Google will officially unveil its new Pixel 10 lineup at its Made by Google event.
Yet, eight days before its announcement, the upcoming smartphone is already the center of discussion. Leaks, rumors, and promotional images have provided a glimpse of its design and innovations.
The Pixel 10 promises to combine power, advanced artificial intelligence and high-level photo quality.
But with an estimated starting price of around €800, it will also stand out as an investment that will need to be protected from day one.
(Do you have the larger model? Find our selection of the best cases for the Google Pixel 10 Pro XL here.

This year again, Google seems to be banking on a multi-model strategy to appeal to all user profiles.
Four versions are expected: the Pixel 10 (Frankel), a standard model that should for the first time include an optical zoom; the Pixel 10 Pro (Blazer), a balanced high-end version; the Pixel 10 Pro XL (Mustang), a large 6.7-inch format; and finally the Pixel 10 Pro Fold (Rango), a foldable smartphone that is more affordable than the previous generation.
In terms of colors, the traditional Porcelain and Peony could be joined by new shades like Midnight, Ultra Blue and Limoncello, combining personalization and elegance.
Estimated release date and price
The latest rumors are converging: Google will announce its Pixel 10 on August 20, 2025, with a commercial launch on August 28. Pre-orders should open the day of the presentation.
Estimated prices are: Pixel 10 at around €800 (800 USD), Pixel 10 Pro at around €1,000 (1,000 USD), Pixel 10 Pro XL at around €1,200 (1,200 USD) and Pixel 10 Pro Fold at around €1,600 (1,600 USD), which is around €300 less than the previous generation.

A refined design but demanding in protection
Leaked visuals confirm that the Pixel 10 will retain the signature aesthetic of the last generations: flat edges, premium finish and a horizontal camera block occupying the entire width of the back.
Big news: even the standard model would now include a triple photo module, previously reserved for the Pro versions.
This advantage in photography also involves a risk: a prominent camera block is more exposed to scratches and shocks. Proper protection therefore becomes essential from day one.
Expected performance and innovations
At the heart of this generation is the Google Tensor G5 chip, manufactured in 3nm by TSMC, which promises increased performance and improved battery life. The GPU from Imagination Technologies will bring ray tracing and GPU virtualization, a first for a Pixel.
On the AI side, Google is going all out:
- Video Generative ML to edit and edit your videos directly from your smartphone.
- Speak-to-Tweak to edit your photos by voice.
- Sketch-to-Image to transform a simple sketch into a realistic image.
With the slogan “Ask more from your phone,” Google clearly positions the Pixel 10 as a creative and powerful digital assistant.

Why protect your Pixel 10 from day one?
A smartphone of this value is not just a technological tool: it is an investment that deserves tailor-made protection.
Without a case or screen protector, a simple accident can be costly: cracks, scratches, shock to the camera unit… In addition to the repair, the resale value would be significantly reduced.

Here are the most relevant options according to your needs, with models already planned for each format in the range.
Shockproof shells (maximum security)
Ideal for adventurers and clumsy users, these reinforced TPU/PC cases absorb impacts and effectively protect the camera unit. Perfect for facing the most intense days without fear.
Transparent shells (design preserved)
They reveal Midnight, Ultra Blue, or Limoncello colors while preventing micro-scratches. Their anti-yellowing treatment maintains transparency for longer, even with daily use.
Thin shells (lightness for everyday use)
Slim and sleek, they protect without adding bulk and are compatible with wireless charging. Ideal for those who want to travel light.
Flip cases (360° protection)
They cover the screen and back of the phone, sometimes with a video holder or card slots. Perfect for business use or on the go.
Custom Cases (Unique Style)
Add your photos, initials, or designs to a Pixel 10 that’s yours. It’s also a unique and useful gift.
Pixel 10 Pro Fold Special
Protections adapted to the folding model: reinforced edges, precise cutouts for the hinge and flat-lay compatibility. Designed to preserve the delicate mechanics of the folding model.
Tempered glass (screen & photo)
Essential to avoid scratches and cracks: tempered glass compatible with fingerprint reader and film to protect the photo bar, while maintaining perfect image quality.
Conclusion
The Google Pixel 10 is shaping up to be one of the major smartphones of 2025: sleek design, AI innovations, Tensor G5 power, and camera versatility.
Protecting this jewel from day one extends its lifespan and preserves its aesthetic appeal. At Ma Coque, we offer tailor-made protection for each model, combining security, ease of use, and style.